- Circular Shape: The overall circular shape of the logo often symbolizes unity, completeness, and continuity. In the context of PARTH, it can represent the interconnectedness of researchers, the comprehensive nature of tourism and hospitality studies, and the ongoing pursuit of knowledge within the field.
- Outer Ring with Text: The outer ring prominently features the full name, “PHILIPPINE ASSOCIATION OF RESEARCHERS FOR TOURISM AND HOSPITALITY,” along with “2017.” This clearly identifies the organization and likely marks its founding year, establishing its identity and historical context. The text being in a circular arrangement reinforces the idea of inclusivity and a holistic approach to the sector.
- Inner Circle with “PARTH”: The large, bold “PARTH” in the center of the inner circle serves as the organization’s acronym, making it easily recognizable and memorable. The strong, clear font suggests stability, professionalism, and a prominent presence within the research community.
- Stylized Globe/Earth Element: Below the “PARTH” text, there’s a stylized representation of a globe or earth. This is a crucial element that signifies:
- Global Reach: Tourism and hospitality are inherently global industries. The globe represents the international scope of the research and the worldwide impact of the sector.
- Connectivity: The lines on the globe suggest networks and connections, highlighting the collaborative nature of research and the various aspects of tourism and hospitality that link different regions and cultures.
- Sustainability/Responsibility: In a broader sense, a globe can also subtly allude to responsible tourism and sustainable practices, which are increasingly vital areas of research within the field.
- Arching Line/Horizon: The white arching line that appears to span across the globe and beneath the “PARTH” text can be interpreted as:
- Horizon/Future: It can symbolize looking towards the future of tourism and hospitality, suggesting progress, innovation, and new horizons in research.
- Journey/Exploration: It might also represent the journey of research, exploring new ideas, and discovering new insights within the industry.
- Color (Blue and White): While the provided image is monochrome blue and white, typically these colors convey:
- Blue: Often associated with trust, reliability, knowledge, professionalism, and stability. In the context of research, it can signify depth and intellect.
White: Represents clarity, purity, transparency, and new beginnings.